For some it is known as the Idiot Box—but for many, Television gives the finishing touch to home luxury and comfort. And the latter group is prepared to pay any price to add to the value of their TV viewing luxury!  

So here is good news for you all TV buffs! 

Home entertainment goes really exciting with the introduction of Philips Aurea! 

Well, in case you are wondering what it actually is, let me inform you that it is the coolest TV set from the stable of Philips that actually glows! 

A television set and it glows! How is this possible? This is a unique innovation of Philips that is based on AmbiLight technology. You switch the TV on and the light panels on the back of the set will illuminate the wall behind. And you will get the hues in background that is perfectly in sync with whatever is on the screen.  

Isn’t it impressive? So let’s tell you in details what you get from the Aurea series of television set.The LCD Ambilights in the Philips TV have been there for quite a few years. But what is new in the Aurea line of TVs is: here the take on Ambilight concept has attained a more aggressive approach. Instead of just illuminating the wall back—as the previous ambilight based TV sets were trusted to do—the fully LED back-lit Aurea series of television sets will actually glow through the case border. The net result is you get a dynamically glowing frame along the case border.  

There are more to add to the seductive features of the televisions set

• You get this glowing wonder with minimally visible speaker components. Larger speakers have been replaced by the use of 26 tiny drivers.

• The 42 inches television screen offers 1080p resolution with 8000:1 dynamic contrast and increased refresh rates.

• While the Ambilight technology as a whole is designed to create a superb ambience for your TV viewing experience by offering a dramatic visual statement, the Aura series of TVs offer a couple of bonus features—they are meant to improve perceived contrast ratios and reduce eyestrain.

The Aurea sets are slotted for the release in September this year— if you want an early notification about the set’s release sign up to Philips Seductionbylight teaser website. Or catch up with it at the IFA Show where it is going to be demonstrated in a month or so. In the meantime get prepared for the pocket pinch which is set at a painful $6895 when it’s released in September.

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