Feb 27 2007
Americans Score with new HDTV Sets, but May Fumble When it Comes to Getting Connected
While millions of Americans are gathering to watch a picture-perfect football bowl season on their new high-definition (HD) television sets, experts predict that many may fumble when it comes to hooking up the HD programming service that makes it work. According to research conducted by the Cable & Telecommunications Association for Marketing (CTAM) in December 2006, only 52 percent of HDTV owners subscribe to the HD service needed for true high-def viewing. So for many fans, a fancy new HDTV set is just — a new TV.
Putting the HD into TV
The CTAM study further reveals that most HDTV owners simply don’t know they’re not getting the crystal-clear images, vibrant sound and special programming that would come with an HD service. Thirty-four percent of owners who aren’t HD subscribers weren’t aware they needed to subscribe to a programming service when they purchased their HDTV sets. And, 61 percent of those non-subscribers believe that HD picture quality is the same as a DVD.
“It’s surprising the number of Americans who are investing in high-end HDTV sets who aren’t getting true high-definition channels,†said Char Beales president and CEO of CTAM. “People are not only missing out on a stunning experience, but a world of HD-only shows, including movies, sports, children’s and educational programming and On Demand — all available with cable’s HD service. Plus, cable companies help customers manage the set-up process and demonstrate how to take full advantage of the bells and whistles.â€
The HD Experience
This is the season for great sports and the cable HD line-up puts viewers right in the center of the action. Fans will catch every move and hear every cheer — plus with a cable HD DVR, viewers can create their own instant replays and make the right call.
Don’t miss out on the ultimate HD viewing experience during the year’s greatest sporting events, including:
* Professional football playoffs and championship game
* College basketball’s March tournament
* Golf’s biggest event: The Masters
* Wimbledon tennis championship
Sports nuts simply need to connect their HDTVs set to cable HD service before they can complete the pass. Otherwise, they’re only getting half the thrill, and the neighbors gathering around that new TV set are fouling out too.
Consumers should visit www.ThisIsCable.com for the facts on HDTV service, DVRs and other products and to see offers from their local cable providers.
Courtesy of ARA Content
I find it really interesting that people are investing in this technology without really understanding it — and claiming it’s “better” when they aren’t even getting anything “better” (due to incorrect hookups). It’s a good psychology experiment — “I paid so much, it must be better!”
I first heard about this on Media 3.0 — in Shelly’s Technophobe’s Guide to HDTV. I’m glad I did my reseach before getting a set, to avoid being on of 52 percent!
- Alyssa